What’s the best way to do B2B marketing? The answer is “it depends”.

Your best bet is to try lots of different approaches and measure your results. Invest more in the techniques that work best and drop the ones that work poorly.

Here are some different tactics you might like to try:

1. Telesales
2. Delivering flyers to local businesses
3. Letters to businesses
4. Door-to-door visits in person
5. Participate in online business forums
6. Send ‘thank you’ gifts to existing customers
7. Networking events

Whatever approaches you use to make initial contacts, don’t forget to follow up with phone calls, emails, etc. as appropriate.

photo credit: lawtonchiles