Are you trying to get your company written about in the top blogs for your industry?

Online PR Best Practice

The bad news is that sending out press releases to the right bloggers isn’t enough. The good news is that it can be done if you know how.

What it comes down to is this: if they don’t know you, chances are good that a given blogger will ignore your press releases.

The answer?

You need to build a relationship with them over time.

Get to Know a Blogger

How do you build a relationship with a blogger?

• Leave comments on their blog posts.
• Jot them a quick email to praise an article they’ve written and suggest a couple of other things they might be interested in.
• Don’t pitch your company or story.
• Do mention your company’s name in your email signature.
• Try to attend industry events where you can meet them in person.
• Meet them.
• Buy them a coffee.
• Get to know them.
• Let them get to know you.

Build on Your Relationship

When you’ve got to know a blogger, they will be much more receptive to your news and you’ll have a better understanding of what they’re looking for in a story. All in all, you’ll have a much better chance of getting written-up and receiving favourable mentions in their blog

It going to take time and effort, but it’ll be worth it in the end.

Good luck!
photo credit: richardmasoner